Tuesday, 26 August 2014

Visual Merchandising with Jolly Brown

We now have around thirty stockists worldwide and JOLLY BROWN is one of them! When we sent our stock to Hannah we were so excited to see all of the beautiful instagram photos of designosaur products that we asked Hannah to share some of her Visual Merchandising secrets! This is one creative lady...

HANNAH BROWN
JOLLY BROWN
HITCHIN

Hannah in her shop JOLLY BROWN, wearing our Brachiosaurus necklace

Describe your shop...

I opened JB in the year of the crunch and this November we have been open 7 years! Lucky number 7, the year we discovered designosaur! Lucky us! We have men, women and children from all over stopping to shop in our store for themselves or for a unique gift, there is something for everyone at JB! We pride ourselves on providing awesome customer service and amazing items making JB a special place to shop and enjoy! We have beautiful Vintage clothing and accessories, skate and streetwear, independent jewellery brands and so much more! 

A T-Rex lends a hand (his mouth) to hold our Brachiosaurs Necklace

Which designosaur design do you personally like the most?

Its so hard to pick, which is why my orders take so long to arrive ;) I LOVE George, he truly is unique, I love that he goes with everything and looks different everyday... like me but my ultimate piece is the Humpback Whale... she's a real treasure!

George is displayed on a different dress until he sells!

Which designosaur piece do your customers love?
THE GNOMES... they received such a great response, so funny and clever, they really make people smile and that is something I hope ever Jolly Brown customer leaves with!

Do you believe visual merchandising plays and important role in selling your stock?

One hundred percent! It is key to my store and I try and be as creative as possible with all my VMing. I love the visual side of the business and I really look forward to getting new products to play with a create an installation in store... sometimes to the detriment of my ironing pile!

Shiny Gold T-Rex and Pavilion Necklace

Have you done anything particularly creative/ different with the way you display our products?

Hell yeah! I knew I'd love it but when my first delivery arrived, I downed tools and went out to buy some props to merchandise it! It a fun and creative brand and I wanted to do it justice, I have a store of VM props already but I had to have a dinosaur somewhere in there! George was great to work with as I just put him on a different dress everyday until he sold, the whale went in my nautical area and the unicorns sold themselves really, beautiful little things they are! It was so fun to see how the different pieces worked with my store and how well they fitted in and what they added too!
 
A T-Rex chewing on a unicorn ring, that's something you see everyday right?

Do you display products differently depending on the brand?

I do but they do also fit with the Jolly Brown vibe, I try and look how they are displayed and photographed by the brand themselves and then I work from there, that way the brand feel is still there but with a Jolly Brown slant! I use wood and brass a lot, I also love ceramic animals, they give things a personality! 

Our little chicken day tripping at the windmill

What outfit would you create with your favourite designosaur piece?

I would most definitely use the whale with a classic navy and white Breton top, dungarees & a big pair of round sunnies at this time of year, she sits so beautifully on your decolletage and I love big statement pieces over t-shirts, its not something that everyone does! Dungarees are a piece of clothing which smile, they remind people of childhood, comfort and having fun; designosaur is something which always makes the corner of my mouth turn up too!! 

Blue whale hanging out in Hannah's Nautical themed area

BIG UP to Hannah for answering our questions, we love her style and her shop, and we are also a big fan of dungarees, so why not pop in to see Hannah at JOLLY BROWN?

ROAR!


All photographs were taken by Hannah of JOLLY BROWN.

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